Discover where your competitors lose people: user-test their websites in minutes with simulation

Competitive intelligence usually means going through your competitors' websites and writing down what they say. You end up with a feature comparison and a list of their claims, which doesn't tell you what a customer actually makes of those pages or where they drop off. In this walkthrough I give Semilattice five competitor URLs for invoice chasing tools and ask how UK small business owners react to their landing pages. It plans ten user journey simulations, two per site: one on what owners think the product does, one on whether they'd sign up. That's fifty simulated sessions against a model of UK SMEs, and the simulated owners actually browse the sites, scrolling, clicking and filling in sign-up forms. All five sites leave the same question unanswered: will anything get sent to my client before I've approved it. If you'd only read the five websites you'd have concluded the opposite, because not one of them mentions approval. -- Music by Organise   / organise