Episode 51: Destination Marketing Without Overthinking It with Dave Page

What happens when destination marketers stop overthinking the work and get back to why tourism matters? In this episode of Give Me Some Good News, Caleb sits down with Dave Page of Visit Portland, Maine to talk about telling the authentic story of a destination, balancing iconic experiences with the unexpected, and why more data, technology, and AI don't always make our jobs easier. Dave also shares how Portland is working to grow year-round visitation, the thinking behind an upcoming new brand and website, and why the people who call a destination home should be at the center of its story. At the heart of the conversation is a simple reminder: destination marketers get to help people create some of the best memories of their lives—and sometimes we need to remember just how cool that is.