"Michelin will make 16-22-inch tyres in India" - Vitor Silva & Shantanu Deshpande | Autocar India

Michelin has been producing tyres for commercial vehicles at its Chennai plant for some time now. However, the French tyre manufacturer is set to take the next step in India with the local manufacturing of car tyres. Vitor Silva - President, Michelin - Africa, India & Middle East - and Shantanu Deshpande - MD, Michelin, India - discuss plans with Hormazd Sorabjee - Editor, Autocar India. Chapters - 0:00 - Introduction 1:00 - The case to make in India 2:22 - Keeping costs competitive 3:52 - Indian market requirements 6:42 - Size options for India 7:56 - Focus in India 9:05 - Value conscious vs price conscious customers 10:43 - Evolving buyer behaviour 11:59 - Communities to drive education 13:08 - Focus areas in tyre development 14:10 - Potential of Indian market 16:03 - Supplying to OEMs 17:10 - Supplying high end tyres SUBSCRIBE to Autocar India for the hottest automotive news and the most comprehensive reviews ► http://bit.ly/AutocarInd Autocar India is your one-stop source for test drive reviews & comparison tests of every new car and motorcycle launched in India. We also offer a great mix of other automotive content, including weekly news, motor show reports, travelogues and other special features. Website: http://www.autocarindia.com Facebook:   / autocarindiamag   Instagram:   / autocar_india   Twitter:   / autocarindiamag   New car reviews ►http://bit.ly/ACI-NewCarReviews Comparison tests ►http://bit.ly/ACI-Comparison New bike reviews ►http://bit.ly/ACI-BikeReviews Features ►http://bit.ly/ACI-Features