She Built an Empire From Her Father's Trade: The Shoemaker Girl || Masterminds Podcast EP110

Achieve financial freedom with Achieve by Petra: https://app.theachieveproject.com/PSL... Get the Lynx Octave Speaker: https://lynx-electronics.com/ Design your life with Orbra: https://orbralifedesign.com/download Edna grew up in her father's shoemaking shop, left for an NGO job, lost it during Covid, and went back to the trade she was raised in. She turned it into a branded business with co-founders, a showroom, a factory and Mastercard Foundation backing, and became known to the world as The Shoemaker Girl. In this conversation she breaks down the craft most people overlook, what it means to thrive as a woman in a male trade, how she went from wasting money to building a real investment portfolio, and why she believes financial abundance comes from being productive rather than praying faster. In this episode you'll learn: How she turned a trade she was handed into a brand people buy for the story What shoemaking actually takes, from leather to the finished pair Why she says this generation favours women who take advantage of it How she went from wasting money to stocks, treasury bills and a portfolio Why timing and discipline matter more than simply knowing about money How building her own table on LinkedIn opened every door Why relationships and gratitude are the real engine behind her success Chapters: 00:00 Intro 02:51 Growing up in her father's shop 05:57 What shoemaking actually takes 09:42 Turning a trade into a profitable brand 14:15 Her advice to women 16:23 How she wasted money, then changed 21:06 Why timing and discipline beat knowledge 28:12 Build your own table: the LinkedIn breakthrough 36:37 The right people and the power of gratitude 44:00 Abundance comes from productivity, not prayer