Beraca Journey | Pequi, the cultural and sustainable root of the Cerrado

How does Beraca Pequi Oil make its way into hair care products? Pequi follows a journey that begins in one of Brazil’s most iconic landscapes, the Cerrado. It gains strength through the collective work of local communities and reaches the cosmetics industry as a natural ingredient with proven efficacy. Women also play a leading role in this value chain: of the 126 farmers who supplied pequi to Beraca during the 2026 harvest, 96 were women. Dive into Beraca Journey: Pequi and discover the different dimensions of this journey: biodiversity conservation, stronger community organization, income generation, and proven performance in hair care formulations. #Beraca #LucasMeyerCosmetics #Clariant #Cerrado #Traceability #NaturalIngredients #ConsciousBeauty #HairCare #Brazil #Biodiversity