Ellie Hughes - The fallacies of AB testing

In this talk Ellie will break the brains of everyone listening by helping them overcome the myths and misconceptions which often occur in even the best AB testing programmes. Warning: you’ll finishing watching with more questions than when you started! Presented at the MeasureFest, a brightonSEO fringe conference, in April 2023 For more information about BrightonSEO and to get tickets visit our website: http://www.brightonseo.com SUBSCRIBE for more videos: https://www.youtube.com/channel/brigh... ************************************************************************ Follow us... Twitter:   / brightonseo   Facebook:   / brightonseo   Instagram:   / brightonseo   ************************************************************************ BrightonSEO has become one of the most popular and respected natural search conferences in the UK. Not only will it be a chance to attend a conference featuring sessions from UK’s finest plus some of the rest of the world’s best search marketers, but it doesn’t cost a penny. As well as running one of the world’s most popular search marketing conferences we also organise practical, hands-on and in-depth Analytics, PPC, SEO training courses – so you can up-skill in a specific area of Search Marketing.