We need to stop cutting trees - Elena Fis | LJ TALKS at IMEX Frankfurt 2026

Although sustainability seems to have evaded the headlines of event programmes lately, it remains a key priority for event agencies. That goes especially for Kenes Group, where Elena Fis helms their green efforts. In a conversation with Gorazd and Jan, she emphasised that new ESRS legislation has been a catalyst for green shoots of sustainable initiatives cropping up across the events industry. Elena outlined that reducing, reusing and preventing should be the priority of event organisers, while offsetting should always be a last option. ▬ Contents ▬▬▬▬▬▬▬▬▬▬ 0:00 – Ljubljana Talks intro 0:35 - Tasks of Kenes Group’s sustainability manager 2:10 - Personal versus professional sustainability 3:50 - The importance of SDGs for Kenes 7:10 - What we measure, we can improve? 8:59 - Adhering to new legislation and standards 10:20 - Regulating greenwashing 12:20 - Rejecting a sponsor 14:00 - Does Europe complicate too much? 15:08 - Is the events industry getting standardised? 16:38 - Nudging at Kenes Group 17:50 - Using social media sustainably 20:50 - Fire questions Follow Gorazd and Jan on LinkedIn:   / gorazd-cad     / janorsic   Made possible by: https://www.visitljubljana.com/en https://kongres-magazine.eu https://imexevents.com/ https://www.creativepro.agency/si/