Prime Hit $1.2 Billion in Two Years. Then It Lost 75%

Prime Hydration went from a $1.2 billion hype to an $8 million collapse in Australia. Explore how Logan Paul and KSI's viral drink sold $250 million in year one, triggered $100 bottles at Wakey Wines and a $22 million factory rebuild in Missouri, then lost 75% of sales. From the take-or-pay contract with Refresco to the $31M to $14.5M fall of Congo Brands Australia and the $1.8 billion sale of Alani Nu to Celsius, the film tracks who really paid. prime hydration, prime drink, prime drink collapse, logan paul, ksi, congo brands, max clemens, trey steiger, alani nu, celsius, refresco, wakey wines, prime australia, prime hydration sales, why did prime hydration fail, how much money did prime make, why was prime banned in schools, logan paul ksi prime sales drop, prime take or pay contract, prime energy caffeine controversy