SENDPC Tammy Fogle Metrics 92425 Final

Tammy Fogle from Spotlight Media will help us "Make Sense of the Metrics." Tammy will walk us through understanding acronyms and what they all mean, why you should care and how to figure out which metrics are most important to you and then how to make decisions based on the story the data is telling you. Tammy is currently the Senior Digital Advertising Strategist at Spotlight Media and has extensive experience in SEO, social media, public relations and marketing.