Blockbuster Turned Down Netflix Twice — Now Only One Store Is Left

Blockbuster had more than nine thousand stores in 2004. Today it has one. The usual story says Netflix killed it. But in 2007, Netflix's CEO offered to buy the one part of Blockbuster that was winning, and before the deal could happen, one member of Blockbuster's own board stepped in. Chapters: 0:00 Intro 0:52 The oil man 1:52 The garbage man 3:32 The CEO 4:43 The red envelope 6:41 The investor 7:41 The offer 9:21 The long way down 11:06 The last store Sources: Wikipedia articles on Blockbuster LLC, Netflix, Reed Hastings and John Antioco, and the reports they cite. Where accounts differ, they are described as accounts. Photo credits, Wikimedia Commons (public domain unless listed): AMAPO (CC BY 3.0); Adam Brown (CC BY-SA 2.0); Addy Cameron-Huff from Canada (CC BY 2.0); Ajay Suresh from New York, NY, USA (CC BY 2.0); Amtrak Guy 124 (CC BY-SA 4.0); Arild Vågen (CC BY-SA 4.0); Arvell Dorsey Jr. from Chicago, IL, United States (CC BY 2.0); Aspensmonster (CC BY-SA 4.0); BrokenSphere (CC BY-SA 3.0); Carguychris (CC BY-SA 4.0); Carlos Delgado (CC BY-SA 3.0); Chris Light (CC BY-SA 4.0); Coasterlover1994 (CC BY-SA 4.0); Coolcaesar (CC BY-SA 4.0); Coolcaesar at English Wikipedia (CC BY-SA 3.0); Corrinagentry (CC BY-SA 3.0); DXR (CC BY-SA 4.0); Dillan Payne (CC BY-SA 4.0); Dwight Burdette (CC BY 3.0); Ed!(talk)(Hall of Fame) (Originally uploaded by Ed!) (CC BY-SA 3.0); Epicgenius (CC BY-SA 4.0); Gage Skidmore (CC BY-SA 3.0); Gage Skidmore from Peoria, AZ, United States of America (CC BY-SA 2.0); JD Lasica (CC BY 2.0); Jason Curtis for the Museum of Obsolete Media ("Please attri (CC BY-SA 4.0); Jeremy Noble from St. Paul, United States (CC BY 2.0); Jon Konrath from Oakland, USA (CC BY 2.0); Justin Cozart from Dallas, TX, USA (CC BY 2.0); Loadmaster (David R. Tribble) This image was made by L (CC BY-SA 3.0); M.O. Stevens (CC BY-SA 3.0); Marit & Toomas Hinnosaar (CC BY 2.0); Matthew T Rader (CC BY-SA 4.0); Michael Barera (CC BY-SA 4.0); Michel Ngilen from Des Moines, United States (CC BY 2.0); Mike Mozart from Funny YouTube, USA (CC BY 2.0); MrSchimpf (CC BY-SA 4.0); Nicholas Eckhart from Elyria, Ohio, United States of America (CC BY 2.0); Ominae (CC BY-SA 4.0); Oxfordmale (CC BY-SA 3.0); Photo: Andreas Praefcke (CC BY 3.0); RegionalQueenslander (CC BY-SA 4.0); Renelibrary (CC BY-SA 4.0); Ser Amantio di Nicolao (CC BY-SA 4.0); Solomon203 (CC BY-SA 4.0); Stock Catalog (CC BY 2.0); Texas Lane (CC BY-SA 4.0); UnifiedFunctionality (CC BY-SA 4.0); Wikilester1999 (CC BY-SA 4.0); angelo Yap from NC, usa (CC BY 2.0); frankieleon (CC BY 2.0); hoot2012 (CC BY 2.0); netflix.com (CC BY 4.0); stockcatalog (CC BY 2.0). #TechHistory #Blockbuster #Netflix #BusinessHistory