How Brand Standards Shape Development | Zach Rapaport at NYU

A look back at Zach Rapaport’s November 18, 2024 presentation to an NYU School of Professional Studies Brand Management class on the relationship between brand standards and hospitality development. From layout and materials to operational requirements and the guest experience, brand decisions have a direct impact on how a physical space is designed, built, and ultimately brought to life. In this presentation, Zach shares lessons from his experience developing hospitality, food & beverage, retail, and lifestyle concepts and explores how teams can translate a brand from an idea on paper into a real-world environment. Presented at New York University on November 18, 2024. Learn more about Meerkat Development at meerkatdevelopment.com Filmed and produced by brentsingletonphotography.com