The Header, Footer and P.S. Tricks Most Brands Waste

Instagram:   / thomashannaas   Website: https://rawscales.com Most brands test the subject line, agonise over the hero image, and then ship the exact same header, footer and sign-off they've been using for two years. Those three blocks are in every email you send. Everyone who opens sees the first one. Everyone who doesn't buy still scrolls past the last one. And almost nobody tests any of them. Fix them once and every campaign after that performs better — no new traffic, no bigger list, no extra spend. What I cover: Why the header gets read before a single line of your copy Killing the giant logo and putting the offer in the banner Announcement bar: deadline, shipping cutoff, low stock Three nav links maximum, and why more kills mobile What belongs in the footer besides a privacy policy Frequency options instead of a one-way unsubscribe The P.S. — second most read line in the email, and three ways to use it How all three work in plain text emails with no design to hide behind The order to test them in, and why clicks beat opens Email marketing tips, campaign optimization, email header design, email footer best practices, P.S. copywriting, plain text email, Klaviyo campaigns, ecommerce email conversion, CTA placement, A/B testing, DTC email marketing. #emailmarketing #copywriting #klaviyo #ecommerce #dtc #conversionrate #emaildesign #shopify