How to solve friction between comms and fundraising teams

Lucinda and Emily hear why the two functions are often at loggerheads Senior reporters Lucinda Rouse and Emily Harle are joined by Max Newton (he/him), director of fundraising, marketing and communications at Cerebra, and the digital communications and fundraising specialist Rebs Curtis-Moss (they/them). Rebs outlines the common causes of friction between a charity’s communications and fundraising functions, from perceptions of brand being prioritised over fundraising needs to unrealistic social media engagement goals by fundraisers. Max stresses the importance of building relationships and developing a good understanding of each team’s respective functions, as well as an acknowledgement that terminology can hold alternative meanings on different sides of the fence.