The Royal Disaster of Meghan Markle’s Brand.

What happens when a globally recognized figure tries to launch a brand without a clear message, strategy, or soul? In this episode of Art of the Brand, Camille and Phillip dissect Meghan Markle’s latest business misstep: her messy launch of American Riviera Orchard (later rebranded as “as ever”). From ripped-off aesthetics to a non-existent product strategy, we break down how a lack of clarity, consistency, and conviction is killing this brand before it even begins. You’ll learn: Why fame isn’t a strategy How branding without product-market fit fails fast The red flags in scarcity marketing and celebrity launches Why “pretty” is not the same as “positioned” What founders and marketers can learn from this slow-motion brand collapse 🎯 This episode is a masterclass in what not to do—whether you're launching a CPG product, building a personal brand, or just wondering how billion-dollar visibility can still lead to zero traction. 🎯 For founders, creatives, and anyone fascinated by the overlap of culture, controversy, and brand storytelling—this is a conversation you won’t want to miss. 💻 Social Media Masterclass My foundational training will help you stop guessing and start building content that converts. 👉 https://camille-moore.com/ 👥 Monthly Brand Cohort Monthly, I launch small group learning where I work with you over 6 weeks to develop your brand and approach to socials. Great for small business owners and people wanting to launch a personal brand. 👉 https://camille-moore.com/links/ 🤝 1:1 Brand Strategy Intensives For founders ready to go deep and build a category-leading brand. I work 1:1 with a handful of brands as their Fractional CBO. 👉 http://bit.ly/4krhxgO 🏢 Hire My Agency Serious brand? Serious goals? Work with my team at Third Eye Insights. If they had a great campaign, they probably hired us. 👉 https://thirdeyeinsights.ca/ 📬 Subscribe to Branding With Benefits (My Substack) Free weekly branding insights for people who want blunt strategy, not fluff. 👉 https://substack.com/@camilleemoore 🎙️ Podcast Available On: Spotify | Apple Podcasts | YouTube | Everywhere You Stream 📱 Follow Camille Moore Instagram: @camillemoore TikTok: @camille.moore_ LinkedIn: Camille Moore 🌐 Website: camille-moore.com 🎨 Follow The Art of the Brand Instagram: @theartofthebrand ✅ 𝐂𝐎𝐏𝐘𝐑𝐈𝐆𝐇𝐓 𝐍𝐎𝐓𝐈𝐂𝐄: This video and my YouTube channel contain dialogue, music, and images that are property of "👉The Art Of The Brand👈" You are authorized to share the video link and channel and embed this video in your website or others as long as a link back to my YouTube Channel is provided. ⏱️ YouTube Chapters: 00:00 – Meghan Markle’s Brand Misfire Explained 00:24 – From Netflix Deal to Jam Launch: No Substance, No Team 01:10 – The “As Ever” Launch: Scarcity Tactics with No Strategy 02:04 – Poor Communication & No Personal Presence 02:36 – Manufactured PR & Free Publicity Gone Wrong 03:18 – Scarcity Doesn’t Work for Lifestyle Products 04:00 – Missed Collab with Flamingo Estate 05:03 – Copycat Branding & Empty Name Choices 05:46 – Why Celebrity Brands Often Fail 06:17 – No Vision, No Story, No Scalability 06:41 – Manufactured Consumption vs. Real Brand Purpose 07:18 – Selling a Narrative, Not a Product 07:44 – Branding Dissonance: Pretending to Be What You’re Not 08:11 – Should Meghan Have Gone Fully American in Her Brand? 08:31 – Bad Brand Advice & The Importance of Critical Thinking 08:46 – The “5 Questions Deep” Branding Test 09:11 – Learn From Bad Branding: Meghan as a Case Study 09:31 – Recommended Watch: Meghan Markle on The Behavior Panel