Real Estate Market Reports: 3 Ways to Build -- Hallmark Hub, Bold Trail, Claude (works on ChatGPT)

Want to create real estate market reports to spark conversations with new clients or stay top-of-mind with existing ones? REMAX Hallmark Tech Talk workshop with Johnder Perez on using market reports as conversation starters to generate business. In this training you’ll learn how to: Build branded and unbranded market reports in Hallmark Hub Market Report Templates Target city vs neighbourhood areas, preview, download, and use reports in newsletters and social Use multi-page templates for carousel-style posts Set up BoldTrail / MAXTECH contact market reports (area, frequency, and important data caveats) Pull board analytics with Habistat (charts, active listings, historical stats) Export stats and build custom AI reports (Claude / ChatGPT)—including a live “move-up gap” report demo Match report complexity to where the client is in their journey (awareness → contemplating → stay-in-touch) Tools shown: Hallmark Hub · BoldTrail/MAXTECH · Habistat · PropTx board tools · Claude & ChatGPT alternatives for custom stats Watch to the end for the DIY AI workflow and how to choose Hub vs BoldTrail vs custom reports for your next campaign. 👍 Like if this helps your pipeline · 💬 Comment with your go-to market-report tool · ✅ Subscribe for more Hallmark Tech Talk workshops Disclaimer: This session is for general training and informational purposes for REMAX Hallmark agents. Always follow your board’s data-use, advertising, and privacy rules. Market figures are snapshots and can change; verify before sharing with clients. Not legal, compliance, or brokerage advice. 00:00 Opening 02:01 Welcome & agenda — market reports for lead gen 03:50 Hallmark Hub Market Report Templates 08:19 Search areas, preview & download 10:26 Using reports as conversation starters 14:37 Multi-page templates for social carousels 16:42 Premium vs Premium Plus Q&A 20:02 BoldTrail market reports overview 22:15 Adding contact market reports in BoldTrail 24:03 Neighborhood targeting, frequency & data caveats 29:05 Snapshot timing vs continuous Hub updates 31:29 DIY path — board rules, compliance & AI 35:33 Habistat analytics walkthrough 39:58 Current inventory — Realm, Market Insights & Trendly 43:24 Active listings by price range (David tip) 46:19 AI custom reports with Claude & ChatGPT 49:23 Habistat historical stats & CSV export 52:40 Move-up gap report live demo 57:33 Prompting Claude with condo vs detached data 01:02:43 How specific should your data feed be? 01:09:34 Matching reports to the client journey 01:13:08 Thanks, Connect Conference & close #REMAX #REMAXHallmark #TechTalk #HallmarkHub #MarketReports #LeadGeneration #BoldTrail #Habistat #RealEstateAgents #AIForRealEstate #AgentTraining #PropTx