Day 9: Creating Audiences & Auditing Your Account | Google Ads Mastery

Welcome to Day 9 of Google Ads Mastery 🚀 In the previous session, we learned how to create a Demand Generation Campaign, understanding how to reach potential customers across YouTube, Discover, and Gmail with engaging creatives. Today, we're covering two essential skills that every Google Ads professional must master—Creating Audiences and Auditing Your Account. Targeting the right audience can significantly improve your campaign performance, and regularly auditing your entire account ensures everything stays optimized and efficient. In this session, you'll learn how to build custom audiences based on interests, behavior, and intent, and how to conduct a complete account-level audit covering all your campaigns, settings, and overall account health. By the end of this session, you'll be able to create highly targeted audiences and confidently audit your entire Google Ads account like a professional. 🎯 What you'll learn in Day 9: ✔️ Understanding Audience Types in Google Ads ✔️ Creating Custom Segments (In-Market, Affinity, Custom Intent) ✔️ Using Remarketing Audiences ✔️ Combining Audiences for Better Targeting ✔️ Account-Level Audit Overview ✔️ Checking Account Settings & Conversion Tracking ✔️ Reviewing All Campaigns for Performance & Errors ✔️ Identifying Optimization Opportunities Account-Wide 🎯 By the end of this session, you'll: ✅ Understand the different types of audiences in Google Ads ✅ Know how to create custom and remarketing audiences ✅ Learn how to combine audiences for better targeting ✅ Be able to conduct a complete account-level audit ✅ Check conversion tracking and account settings properly ✅ Identify optimization opportunities across your entire account Creating the right audiences helps your ads reach people who actually matter, while regular account audits ensure nothing is silently hurting your performance. Together, these two skills help you run a truly optimized Google Ads account. 👉 Watch till the end to learn how to build powerful audiences and audit your account like a professional. 📌 This is Day 9 of the Google Ads Mastery series—make sure you've watched the previous lessons before continuing. 👋 About Me Hi, I'm Rajat Negi. I help individuals, creators, and businesses understand digital marketing with clarity and practical insights. My goal is to simplify concepts, share real-world examples, and help you build skills that actually work in today's digital ecosystem. Whether you're a student, business owner, freelancer, or aspiring marketer, this series is structured to guide you step-by-step from basics to execution. 🔗 Connect With Me 📸 Instagram:   / rajatnegi.co   💼 LinkedIn:   / rajat10negi   🌐 Website: https://www.rajatnegi.com ▶️ YouTube: You're already here — don't forget to subscribe! 📅 New lesson every week 🔔 Turn on notifications so you don't miss any session 💬 Drop your questions in the comments — I'd love to help! #GoogleAds #GoogleAdsMastery #Audiences #AccountAudit #PPC #DigitalMarketing #SEM #RajatNegi