Male vs Female Gaze in Branding — Which One Wins?

Hi everyone! It's not just a myth: research say there are differences in how men and women experience beauty. In this video i'll explain how branding for the male gaze can (but doesn't have to) lead to a career downfall, and why should YOU have that in mind when developing your personal or business brand. Referenced research: Facial attractiveness: General patterns of facial preferences: https://www.researchgate.net/publicat... Gaze Properties of Women Judging the Attractiveness of Masculine and Feminine Male Faces: https://pmc.ncbi.nlm.nih.gov/articles... Sex differences in sexual attraction for aesthetics, resources and personality across age: https://pubmed.ncbi.nlm.nih.gov/34010... ~ email: the.brand.analyst.collab@gmail.com newsletter: https://forms.gle/t2Tk9dUQk6BYQ38t6 ~ Chapters: 00:00 Intro: Sydney Sweeney 01:25 Male vs female gaze 04:33 The "main character phenomenon" 05:30 The "perfect sidekick" phenomenon 06:53 Megan Fox vs. Margot Robbie 08:23 Chuck Norris vs. James Bond 09:40 Brands for men and women 10:42 Tate McRae & Timothée Chalamet ~ Edited in Canva. Music & Sound effect by Canva Sound: youtube audio library Audio in Adobe Podcast ~ Disclaimer: This video is for educational purposes only. It is intended to provide insightful analysis and commentary on the branding strategies of pop stars. Clips, images, and other materials are used for transformative and educational analysis. All opinions expressed are those of the creator and do not represent the views of the individuals or companies discussed. ~ #malegaze #femalegaze #sydneysweeney #personalbranding #marketing #celebritybrand #brandstrategy #popculture #meganfox #margotrobbie #marketing #tatemcrae #timotheechalamet tags: branding for the male gaze, branding for the female gaze, sydney sweeney soap, megan fox, margot robbie barbie, personal branding guide, how to build a personal brand, chuck norris, james bond, marketing, personal branding, celebrity brands ~ sub count: 22.2k (❤️)