Flip My Funnel and Account Based Marketing with Sangram Vajre

Marketing Professor Scott Davis interviews Sangram Vajre about account-based marketing. Sangram turned the sales world on its head with his flipped funnel B2B approach. He is the co-founder and CMO of Terminus, the leader in account-based marketing platforms. Sangram was formerly Head of Marketing for Pardot. In this interview, you'll learn how Sangram conceived the idea, where he thinks automation is taking us, and how you can incorporate a flipped funnel into your business. Sangram's Websites http://terminus.com/ https://flipmyfunnel.com/ Sangram's Book Account Based Marketing For Dummies: https://www.amazon.com/Account-Based-... ► Subscribe to Scott's Videos Here -    / scottdavisphd   Scott W. Davis, Ph.D. (host) Assistant Professor of Marketing University of Houston-Downtown Marilyn Davies College of Business https://www.scottwdavis.com   / scottwdavis     / scottwdavis   Please Subscribe and Review my show For iPhone/iPad/iPod listeners – https://itunes.apple.com/us/podcast/t... Grab your phone or device and go to the iTunes store and search “To Market with Scott Davis” This will help you to download the free Podcasts App (produced by Apple) and then subscribe to the show from within that app. Every time I produce a new episode, you’ll get it downloaded right on your iDevice. For Android listeners – http://www.stitcher.com/s?fid=164160 Download the Stitcher Radio app (free) and search for “To Market with Scott Davis.” Or, if you have already downloaded a podcasting client, follow the directions in the next sentence. For podcast enthusiasts – If you already listen to podcasts and have a podcatcher that you prefer, the feed you’ll need to add is http://feeds.feedburner.com/ToMarketW...