Summer Fridays Teaches You How to Build Beauty Business | MECCAversity

In this masterclass, Lauren Ireland – the co-founder of skincare brand Summer Fridays – shares how she dreamt up, built and grew a global brand (and the lessons she learnt along the way). What you’ll learn along the way: 1. How Lauren and Marianna identified a gap in the market 2. What it takes to develop a skincare product 3. Lauren’s experience growing the Summer Fridays brand 4. Keeping the spark of creativity alight 5. Lauren’s words of advice for budding beauty entrepreneurs! *** At MECCA, we’ve always been big believers in education. What was once a way for our teams to hone and develop their skills, MECCAversity is here to revolutionise the way you – our beauty loving community – learn about beauty, and beyond! Here, MECCA experts are joined by some of your favourite brands to deliver everything from beginner tutorials to advanced masterclasses that anyone can do – anytime, anywhere. Class is now in session! *** 1:46 - How to develop a brand and product idea 3:33 - How to build a product 5:16 - What makes a good brand founder? 6:30 - How to grow your beauty business 8:23 - Inspiring creativity and newness 12:19 - Advice for beauty brand founders *** Subscribe for more videos from MECCA:    / meccabeauty   Get social with us! Mecca Beauty:   / meccabeauty   Shop over 100 beauty brands at: AU: https://www.mecca.com.au/ NZ: https://www.meccabeauty.co.nz/