Sports Sponsorship in Your Media Strategy | Andre Campbell & Blair Naylor | tmp

Is your sports sponsorship driving business growth, or just putting your logo in the spotlight? In this episode of Media Shorts, Blair Naylor and Andre Campbell, who leads tmp’s sports practice, explore how brands can get more value from sports partnerships by connecting sponsorship with brand, demand and their wider media strategy. Drawing on experience across motorsport and technology partnerships, Andre shares why a clear business case should come before signing the deal—and how to turn sponsorship rights into meaningful customer experiences and commercial opportunities. Watch to discover: • Why sports sponsorship belongs in your wider marketing plan • How to align VIP hospitality with account-based marketing (ABM) • What makes an executive experience worth attending • How to measure value beyond tickets, clicks and logo exposure • Where benchmarking can uncover opportunities to improve sponsorship ROI As a B2B marketing and media agency, tmp helps brands connect strategy, activation and measurement to build a stronger business case for sports investment. Explore sports partnerships with tmp marketing agency: https://www.tmpb2b.com/sports-sponsor... Subscribe for more Media Shorts conversations on the ideas shaping B2B media and marketing. #SportsSponsorship #SportsMarketing #B2BMarketing