Not As It Is, As We See It: Perception & the Perceptual Process (Real Brand Examples)

Two people can look at the exact same product and walk away with completely different opinions about it — and it's not because the product changed. In this video, we define Perception, break down the 3-step Perceptual Process (Selective Attention, Selective Distortion, Selective Retention), and show how real brands like Patanjali, Careem, Khaadi, K&N's, and Daraz get filtered through each customer's own mind. 📌 What Is Perception? – how two people can view Patanjali's herbal products completely differently 📌 Selective Attention – how someone shopping for a car suddenly notices Careem ads everywhere 📌 Selective Distortion – how a Khaadi loyalist justifies a higher price as "worth it" 📌 Selective Retention – how a K&N's fan remembers quality awards and forgets negative news 📌 How the Three Work Together – how a Daraz customer's attention, distortion, and retention combine into one final brand perception Perfect for BBA and MBA students studying Consumer Behavior, Marketing Management, or Principles of Marketing — packed with real brand examples for your next exam, viva, or business plan. 📩 Want another marketing or consumer behavior concept broken down like this? Comment below and it might be the next lecture. #PerceptionMarketing #ConsumerBehavior #SelectiveAttention #BBA #MBA