How To Create MASSIVE AUTHORITY With Your Homepage Copy
Alex Cattoni
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How To Create MASSIVE AUTHORITY With Your Homepage Copy
81 588 просмотров · 6 л. назад
Alex Cattoni
430 тыс. подписчиков
81 588 просмотров · 6 л. назад
6 Steps To Writing A Website Homepage That Creates MASSIVE Authority
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This week, I am sharing another proven copywriting formula with you and this time it’s all about that HOMEPAGE. This video is in response to many of your requests so I hope you find it helpful — and keep those suggestions coming!
So, whether you’re writing copy for your own website, or sprucing up the home page for a client, you want to make sure to GET IT RIGHT because it’s where people go when they want to know more about you and what you do.
The goal of your homepage is to create trust, build authority and offer next steps! It’s your public image, which is why I like to refer to your website homepage as your PR page! It’s public relations at its finest…
Your homepage is most often the first thing people and prospects see on your website, so you gotta make that first impression count.
I'm this video I’m sharing my 6-step Homepage Authority Formula!
TIMESTAMPS 👇
0:00 The homepage strategy
2:19 Homepages vs landing pages
3:44 Defining your value
4:55 Building trust and story
5:52 Explaining your services
7:31 Call to action steps
8:27 Encouraging navigation
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