what happened to iomega the zip drive every office

In 1996, a Zip drive company from a small Utah town was worth twice as much as Apple. Twelve years later, it sold for about 3 cents on the dollar. This is the story of Iomega: how a battery marketer with no computer-industry experience turned a struggling Utah disk maker into a $6.4 billion stock, how the Zip disk became the way a generation carried its files, and why the business model that made Iomega rich left it exposed when the world found a cheaper way to do the same thing. It wasn't the "click of death" that finished Iomega. It was something far more ordinary. In this video: • The Bernoulli Box, the air-cushioned disk that launched Iomega in 1982 • Kim Edwards, the outsider CEO who reinvented the company for ordinary buyers • The Zip drive's 1995 launch and the "razor and blades" strategy behind its profits • The online investor frenzy that sent the stock up more than 1,000 percent • The lawsuits, the rivals, and the click of death • What really killed the Zip disk, and how Iomega ended up in EMC's hands What was on your first Zip disk, and do you still have it? Tell us in the comments. Missed our last story? Watch how two teenagers took on the music industry with Napster:They Sued Two Teens. Then Lost Billions. Subscribe for documentaries on the decisions, rivalries and turning points behind the world's biggest companies. 0:00 Worth twice as much as Apple 1:56 The Bernoulli Box 4:22 The outsider CEO 6:33 The Zip drive arrives 7:55 A disk in every backpack 9:13 Selling the blades 10:45 The Motley Fool frenzy 12:16 Rivals and lawsuits 14:26 Trouble from within 15:52 The click of death 17:55 What really killed Zip 20:26 Four CEOs in three years 22:52 The end of Iomega 23:50 Iomega was right