From Lean UX to OKRs: How to build better product with Jeff Gothelf

Jeff Gothelf is a true leader in product, UX, and business. His books have been some of the most important written on the topic of UX, product, careers & design with his eagerly awaited latest one being about OKRs. This conversation covered topics from most of his book and was one of the most important for me personally in terms of my learning. If you're interested in how to build better products or build teams that build better products, you won't want to miss this one! For more about Jeff: Jeff on LinkedIn -   / gothelf   Website - https://jeffgothelf.com/ Amazon - https://www.amazon.co.uk/Jeff-Gothelf... Contents: 00:00 - An Introduction to Jeff Gothelf 09:30 - What is LeanUX and why is it still relevant now? 13:43 - To be great you have to get started and build the muscle 19:00 - What is Design?! 22:25 - Short - What is design now 23:55 - Why canvases work 27:10 - Deliberate collaboration 30:10 - What are OKRs 42:05 - The many layers of the OKR onion 45:15 - The changing role of Leaders in organisations 47:20 - What happens when you measure the wrong thing 49:55 - How to make yourself Forever Employable 01:03:00 - Where to find out more about Jeff #productdesign #leanux #leanstartup #ux #uxdesign #foreveremployable #career