Why Your Content Isn't Converting (And How To Fix It)

When the CEO asks whether your content is actually driving revenue, can you answer? Most B2B SaaS teams cannot. Ryan and Sam Gocher break down the five traps that keep content busy but unprofitable, from guessing your topics to running content and paid in silos, and explain exactly how to get out of each one. In this video you will learn: • The AI exercise that turns your sales calls into a content plan • Which research tools are worth paying for, and the cheaper alternative • How to extract thought leadership from a founder who has no time • The studio pitch that gets any exec to agree to a podcast • Why content and paid teams have to stop working separately • When you should stop creating content altogether • How to batch and repurpose so content never goes quiet 00:00 Introduction: is your content actually driving revenue? 01:22 Trap 1: no market research 03:30 The AI call transcript exercise 04:40 Wynter, Pollfish and LinkedIn polls 07:28 Trap 2: no thought leadership 09:56 The 15-minute interview and the studio pitch 13:23 Using thought leaders inside your business 14:59 Trap 3: content and paid running in silos 20:04 When to stop doing content altogether 22:29 Trap 4: everything at the bottom of the funnel 25:12 Trap 5: not enough resource 26:12 Batching, repurposing and reviving old content Subscribe for weekly SaaS marketing strategy, demand generation tips, and content playbooks from the Rocket SaaS team. https://rocket-saas.io #SaaSMarketing #ContentMarketing #DemandGeneration