The $1.50 Hot Dog: Why Costco Loses Money on Purpose

🌭 Since 1985, Costco has sold the same hot dog + soda combo for $1.50 — and loses money on every single one. On purpose. When the CEO once suggested raising the price, co-founder Jim Sinegal reportedly told him: "If you raise the price of that hot dog, I will kill you. Figure it out." So Costco built its own hot dog factories instead. Last year they sold over 245 million combos — more than every Major League Baseball stadium combined. It's called a loss leader... and it might be the smartest marketing in retail history. 💰 What's the best deal you've ever seen? 👇 #costco #hotdog #business #money #investing #entrepreneur