Norse Projects — Spring/Summer 22 Off-Grid

Navigate the city. Chart your course. Locate your destination. — Unremittingly driven by the maxim, Created for Life — Good for All Seasons, the Norse Projects SS22 offering champions functionality and seasonal adaptability at the core. By continuously looking to reinterpret the classic codes of sportswear and menswear through technical and aesthetic innovations, Norse's ultimate aim is to create a product that can stand the test of time. For SS22, the robust offering of outerwear, knitwear and everyday menswear essentials has been encapsulated in our latest creative output OFF—GRID. In Danish culture, Friluftsliv (Free-Air living) is a form of disconnecting from the tenacity of everyday city life and reconnecting with the nature that surrounds us. Across Scandinavia, nature is at your doorstep. For urbanites in the centre of Copenhagen, there is only a 10-minute metro ride from the heath-like Kalvebod Fælled and the free-roaming deer in Dyrehaven Deer Park north of the city. This also applies to the coast where one is never more than 52 kilometres (32 miles) from the coastline of Denmark. This proximity and exposure to the elements act as a constant point of reference and guide for the Norse Projects collections with product development and innovation tailored to enable everyday performance across urban and natural environs. This process and symbiotic relationship between individual and nature is the core message that is visually conveyed in OFF—GRID. For OFF—GRID, Norse Projects capture and evoke the feeling of Friluftsliv through the documentation of the immersive journey from inner city Copenhagen to the nature of the Odsherred peninsula located in Vestsjælland. In modern times, a period of escapism is more essential than ever and the opportunity to go OFF—GRID is not afforded to all. Norse Projects seek to enable users the ability to seamlessly transition from city to nature and go OFF—GRID when the mood strikes. This purpose is underscored through the application of GORE-TEX, Pertex, Solotex and 37.5 technologies in conjunction with the finest natural and organic fibres to create a complete wardrobe for the modern active lifestyle.