Going Without Knowing — Norse Projects x Geoff McFetridge Summer 21

I try to push projects to have something unique happen that I can take with me. Work that becomes worthy of memory. It is catch and release. You might have a photo of the fish, but mainly you have the feeling of the fish on your rod, the memory of a place and who you were with. Paintings are sold, and projects come and go. The life I live as I do them is equally important. We are clay on a potter’s wheel. Geoff McFetridge A film by Tucker Phillips for Norse Projects