Why Are K-Pop Agencies SKIPPING The Grammys' New Category?!

Major K-pop agencies are skipping the Grammys’ new Asian-pop category, creating an immediate clash between the awards show’s new direction and the companies representing some of the genre’s biggest artists. The decision puts fresh attention on how Asian pop is being recognized within the Grammys and what the category could mean for K-pop’s place on one of music’s most prominent international stages. The story is now centered on the gap between the category being introduced and major agencies choosing not to take part. #KPop #Grammys #GrammyAwards #AsianPop #AsianPopCategory #KoreanPop #KoreanMusic #KPopIndustry #MusicAwards #KoreanEntertainment #KPopAgencies #GlobalKPop