How Biotech Companies Get Recommended by Al

Wondering how biotech companies get recommended by ChatGPT, Perplexity, and Google AI Overviews? In this webinar, Samba Scientific breaks down Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) for biotech and life science marketers, with real strategies you can apply right away. When buyers ask AI which CRO to trust or which platform leads a research area, the brands that get cited aren’t always the ones ranking #1 on Google. They’re the ones with a digital presence AI prefers. We go beyond the buzzwords and show what AI search visibility actually looks like in practice for life science companies. TimeStamps: 00:00 Intro 04:30 How LLMs Find Biotech Brands (Query Fan-Out & RAG) 10:00 Content That Gets Cited by AI 17:30 Brand Mentions, LinkedIn & Reddit 20:00 Tracking AI Visibility (GSC, Bing, HubSpot, Semrush) 27:00 Measuring AI Conversions in GA4 29:30 5-Step AI Visibility Plan 31:36 Case Study: Doubling AI Brand Mentions 45:47 Q&A WHAT YOU’LL LEARN ▶ How large language models discover, retrieve, and cite content ▶ How to structure your website, content, and off-site presence (LinkedIn, Reddit, YouTube) so AI engines treat your brand as an authoritative source ▶ How to find the high-intent questions your buyers are already asking AI and build a content strategy around them ▶ How to track AI-driven acquisition with GA4, HubSpot, and Bing Webmaster Tools ▶ Why a strong SEO foundation is still essential for AI visibility ▶ Case study: how one client doubled their AI brand mentions in 6 months SPEAKERS Kira Mills, PhD | Account Manager, Samba Scientific Biochemistry PhD with wet lab and computational research experience, now translating complex science into inbound marketing strategies for life science brands. David Villegas | Digital Marketing Manager, Samba Scientific 10+ years in data-driven paid media, SEO, analytics, and AI search strategy for biotech, life science, and technical B2B brands. LEARN MORE ABOUT AI SEARCH VISIBILITY https://sambasci.com/ai-search-visibi... - - - - - - - - - - - - - - - - - - - - ABOUT SAMBA SCIENTIFIC Samba Scientific is a leading life science and biotech marketing agency specializing in innovative and data-driven marketing services tailored to the life sciences and biotechnology sectors. Our team of experts understands the industry's unique challenges and delivers strategic solutions that drive engagement, growth, and brand visibility. Whether launching a new product, expanding your reach, or enhancing your digital presence, Samba Scientific provides the expertise and creativity to help you succeed. VISIT OUR WEBSITE https://sambasci.com CONNECT WITH US ON SOCIAL MEDIA LinkedIn:   / sambascientific   Instagram:   / sambascientific   Facebook:   / sambascientific   X:   / sambasci   CONTACT US For inquiries and more information, reach out to sales@sambasci.com Don't forget to subscribe for more life science marketing insights and updates! #Biotech #LifeSciences #Pharma #Marketing #LifeScienceMarketing #BiotechMarketing #MarketingAgency #MarketingServices #SambaScientific #STEM #Biology #Science #aisearch #seo