North West Ten Talks, Episode 26: The Moonraker Method with Andy Wiltshire

In this Ten Talks session, Andy Wiltshire, founder of Moonraker Innovation, introduces the Moonraker Method: a simple, visual approach to strategy and planning inspired by methods used by the military. Andy explores why terms like vision, strategy and planning can often become confused, and introduces the OOEA model – Outcome, Objects, Effects and Actions as a practical way to connect where you want to go with what you actually need to do. Using simple examples alongside applications in healthcare and Integrated Neighbourhood Teams, Andy shows how focusing on the effect you want to create, rather than simply completing a list of actions, can help teams build more flexible and resilient strategies. A useful introduction for anyone working in primary care, leadership, transformation, workforce development or system change who wants to make strategy feel clearer, more practical and easier to communicate.