How to Niche Down Without Limiting Yourself

Arthur Larrive shares his approach to niching down on LinkedIn and why finding the right level of focus can make it easier to build authority and attract clients. He explains how content strategy, clear positioning and a strong profile work together, why copying established creators can make you look like a cheaper version of someone else, and why embracing your personality and what makes you different can ultimately become one of the strongest parts of your personal brand. Arthur Larrive is a personal branding strategist helping founders build visibility on LinkedIn through organic content. Before posting consistently on his own account, Arthur spent around two years studying LinkedIn, experimenting with content and writing for others through his work and side projects. When he finally started posting in March 2026, that preparation helped him grow quickly and turn his background in marketing, writing and content creation into a business helping founders build their personal brands. Listen to this episode to discover Arthur’s approach to LinkedIn growth, why beginners should not simply copy the platform’s biggest creators, and what he has learned about content strategy, niching down, consistency and experimentation. Arthur also shares the mindset behind his journey, from staying curious and constantly learning to building genuine connections and exploring new opportunities. From leaving France for Sydney, Australia, to building a new career and growing his personal brand, this is a conversation about LinkedIn, personal branding and creating opportunities by putting yourself out there. Connect with Arthur:   / arthur-larrive-neel   Connect with Tomas: LinkedIn:   / ⁠⁠   Instagram:   / produced_by_podcast   Stan: https://stan.store/Tommen Follow Unproduced: Spotify: https://open.spotify.com/show/033Ddo8... YouTube:    / @unproducednotes   Newsletter: https://unproduced.substack.com More: Links: https://linktr.ee/produced_by/ Patreon:   / tomasloucky   Newsletter: ⁠⁠⁠⁠⁠⁠⁠https://producednewsletter.substack.com/ The Podcast Club:   / 25420030   Tools & gear that support the show: Metricool: https://f.mtr.cool/HRJBZK Favikon: https://www.favikon.com?fpr=tommen Riverside: https://riverside.partnerlinks.io/275... Ra Optics: https://ra-optics.myshopify.com/disco... JamX: https://jamx.ai/podcasters-offer?ref_... Some links are affiliate links, which means I may earn a small commission at no extra cost to you. If you find them useful, using these links helps keep the podcast running. Thank you! #linkedin #podcast #branding