Keyboard First: Maxwell Ivey on Accessibility as an SEO Advantage

Keyboard first, headings second. Maxwell Ivey, The Blind Blogger, is almost totally blind and consults on digital accessibility through The Accessibility Advantage (https://theaccessibilityadvantage.com/). He walks Jeremy Rivera through how a screen reader actually moves through your website, and why most of the fixes are ones an SEO already owns. Read the full recap: https://unscriptedseo.com/maxwell-ive... Maxwell explains why the mouse fails at the last button of a checkout, why the logo alt text on most sites just says "logo", why headings are the one fix he'd make first, how to split alt text between description and keywords, and the disability tax: why people with disabilities overpay and stay loyal to brands that make the effort. CHAPTERS 00:00 Meet Maxwell Ivey, The Blind Blogger 01:47 Why most sites aren't inaccessible on purpose 04:40 Screen readers, captions and switch devices 07:24 Audio descriptions: an audience advertisers ignore 09:24 The disability tax and loyal customers 11:27 Why Maxwell stayed on Zoom 12:37 Accessibility, UX and rankings 16:25 Keyboard navigation first 18:55 What a screen reader hears first 21:52 Headings are the most important fix 23:13 Make the most important thing the most important thing 24:24 Checkout friction and a 14-step dog collar sale 28:49 Big brands still fail, small ones can win 29:52 Car dealerships and hidden decision makers 34:03 Alt text for real estate photos 39:31 When alt text should describe the image 42:10 Minimalism, minimalism, minimalism 43:27 Where to find Maxwell CONNECT WITH MAXWELL The Accessibility Advantage: https://theaccessibilityadvantage.com/ Speaking and workshops: https://theaccessibilityadvantage.com... His podcast: https://podcasts.apple.com/us/podcast... The Blind Blogger: https://theblindblogger.net/ MORE FROM UNSCRIPTED A 20-minute screen reader audit for SEOs: https://seoarcade.com/screen-reader-h... The disability tax and who fills your cart: https://jeremyriveraseo.com/disabilit... Listen on Castos: https://the-unscripted-seo-interview-... Subscribe to the podcast: https://podcasts.apple.com/us/podcast... #accessibility #webaccessibility #seo #ux #a11y #unscriptedseo