SEO Is Words - Bridget Willard on Why X Still Feeds Google and AI

Bridget Willard says SEO is words, and that's why X still feeds Google and AI. She has marketed SaaS products on X and through blog posts for fifteen years, and her case is simple: a Twitter handle is a URL, Google shows tweets in its News tab, and LLMs only learn from what's public. - READ THE FULL RECAP: https://unscriptedseo.com/bridget-wil... - IN THIS EPISODE: what changed on X after the ownership change, and why Bridget stayed - claiming your profiles on LinkedIn, X, Facebook and Instagram, plus YouTube if you can - Google Alerts and tweets in the Google News tab - why transcripts are gold - feeding ChatGPT and checking Google AI Overviews in incognito - public conversation before DMs - trust comes from vulnerability, and small talk is the social glue - you can't just post and ghost: a day on X during a PHP vulnerability leak - why industry culture beats platform, from scripted compliance panels to the FINRA rule on social media - sales and marketing as siblings, and why attribution is kind of a lie - the GiveWP Saturday morning cartoons campaign that made the brand human. - CONNECT WITH BRIDGET: Website https://bridgetwillard.com/ - X https://x.com/BridgetMWillard - LinkedIn   / bridgetwillard   - FROM BRIDGET: Why X belongs in your SEO strategy https://bridgetwillard.com/twitter-se... - Business relationships are built on small talk https://bridgetwillard.com/business-r... - THE UNSCRIPTED PODCAST NETWORK: Unscripted SEO https://unscriptedseo.com/ - SEO Arcade https://seoarcade.com/ - Jeremy Rivera https://jeremyriveraseo.com/about/ - TIMESTAMPS: 0:00 Why should we trust Bridget Willard? - 0:56 What changed on X after the ownership change - 3:22 A Twitter handle is a URL - SEO is words - 4:19 Google Alerts and tweets in the Google News tab - 7:04 X plus blog posts, and why transcripts are gold - 9:11 Feeding ChatGPT and Google AI Overviews - 11:53 AI agents, compliance and regulated industries - 12:44 Public conversation before DMs - 15:07 Trust comes from vulnerability - 17:00 Small talk is the social glue - 17:53 Town square vs. soapbox - 20:41 Feed the machine - 22:34 A human brand voice: you can't just post and ghost - 24:00 WordPress Slack, inside jokes and the giant pandas - 24:56 Scripted panels and why industry culture beats platform - 27:47 Sales and marketing are siblings, and the myth of attribution - 32:44 Saturday morning cartoons at GiveWP - 35:15 Where to find Bridget - #SEO #TwitterMarketing #SaaSMarketing #SocialMediaMarketing #AISearch