5 Awesome Custom Variables for Server-side Google Tag Manager

Server-side Google Tag Manager has powerful capabilities, but its built-in features can feel limited in more advanced setups. Custom variables help extend those capabilities and make your tracking more flexible. In this video, you’ll learn about 5 awesome custom variable templates for server-side GTM that can take your tracking and data enrichment to the next level. === TIMESTAMPS === 00:00 - Intro 00:20 - Custom Variable #1 04:35 - Custom Variable #2 12:09 - Custom Variable #3 16:27 - Custom Variable #4 18:26 - Custom Variable #5 23:13 - Final Words === LINKS === Subscribe to our Youtube channel    / @analyticsmania   ⭐⭐ Course: First-party data masterclass ⭐⭐ https://www.analyticsmania.com/course... 📌 FREE e-books on Google Tag Manager and Google Analytics 📌 https://www.analyticsmania.com/google... ⭐⭐ Google Tag Manager and Google Analytics 4 courses ⭐⭐ https://www.analyticsmania.com/course... ✭ How to Preserve Ad Click IDs with Server-side Tagging https://www.analyticsmania.com/post/p... === CONNECT WITH JULIUS & ANALYTICS MANIA === ✭ Facebook   / analyticsmania   ✭ Twitter   / fedorovicius   ✭ Linkedin   / fedorovicius   Subscribe to our YouTube channel    / @analyticsmania   #googleanalytics #googleanalytics4 #ga4 #googletagmanager