Connected Commerce: Account Health, AI, and Human Judgment Must Work Together | EP #14

Amazon says you can't change your brand name. Faith Denniston changes them anyway. Faith worked at Amazon, then spent ten years on the seller and agency side. Today she co-runs ROI Renegades with Jason Mastromatteo, handling the account health cases most teams don't have time for: brand name changes, listing deactivations, and suspensions. Her method: know Amazon's help pages better than Amazon does, then quote them back. In this episode: Why Faith starts with what she can't fix The one issue Amazon almost never budges on How AI-first seller support changes a case If you can't train a human, you can't train AI A simple decision log for ad changes Talking to AI instead of typing Chapters 00:00 Intro: meet Faith Denniston 01:27 From Amazon employee to ROI Renegades 02:47 The brand name change playbook 04:57 Success rate and what can't be fixed 07:55 Hai's six-day suspension story 08:48 AI and Amazon seller support 13:29 If you can't train a human, you can't train AI 14:58 Story two: the decision log 17:56 Talking to AI instead of typing 20:05 Wrap-up Show notes and full transcript: https://eva.guru/podcasts/connected-c... Host: Hai Mag, CEO of Eva Commerce Guest: Faith Denniston, Co-Founder of ROI Renegades Connect with ROI Renegades: LinkedIn:   / roi-renegades   Follow Eva Commerce: Website: https://eva.guru LinkedIn:   / eva-commerce-inc   Instagram:   / eva_commerce