6 Supercar Brands Collapsing in 2026 (And You Won't Guess Number One)

Supercar brands collapsing in 2026: Lotus, McLaren, Bentley, Aston Martin and Maserati are losing money, cutting jobs and piling up debt, and the luxury car brand at number one is the one nobody would bet against. Six supercar and luxury car brands are being squeezed by the same three forces at once: US tariffs, the collapse of luxury car demand in China, and an expensive U-turn on electric cars. We go brand by brand through the real numbers (sales, profit, debt and job cuts) and what it means if you own one or want one: resale value, parts and service, and who owns the company five years from now. #6 LOTUS: deliveries down almost half in 2025, a $464M loss and 550 UK jobs cut at Hethel. #5 McLAREN: a loss of about $1.1 billion (close to £900M) in 2023, a sale to Abu Dhabi, a merger into Forseven, then a 2026 rescue. #4 BENTLEY: still profitable, but operating profit is down 63% in two years. #3 ASTON MARTIN: sales are up in 2026 and it still loses money, carrying about $2 billion (£1.5B) of net debt. #2 MASERATI: from 51,500 cars in 2017 to 7,900 in 2025, down 85%. #1 THE ONE NOBODY SAW COMING: profit down 92% in a single year, to about $480M (€413M), and a write-down of about $7 billion (€6B) from its own parent company. Plus why it's all happening now, and three checks to make before you buy any car from a brand in trouble. CHAPTERS 0:00 Three brands, three shocking numbers 1:22 #6 Lotus 3:32 #5 McLaren 5:36 #4 Bentley 7:28 #3 Aston Martin 9:21 #2 Maserati 11:43 #1 The one nobody saw coming 14:40 Why it's happening now: tariffs, China, EVs 16:00 3 checks before you buy 16:40 Which one changes hands first? Which of these six do you think changes hands first? Tell me in the comments. Subscribe for more rare and exotic car stories:    / @raremetaltv   SOURCES Porsche 2025 results: https://newsroom.porsche.com/en/2026/... Porsche H1 2026 deliveries: https://newsroom.porsche.com/en/2026/... VW Porsche write-down (about $7B / €6B): https://www.cbtnews.com/volkswagen-sl... Porsche job cuts: https://www.just-auto.com/newsletters... Porsche leaves the DAX: https://www.bloomberg.com/news/articl... Maserati sales collapse: https://www.carscoops.com/?p=3379596 Maserati H1 2026: https://www.italpassion.fr/en/maserat... Aston Martin H1 2026 results: https://www.investegate.co.uk/announc... Bentley 2025 results: https://www.audi.com/en/press-release... Bentley 2024 results: https://cyprus-mail.com/2025/03/24/lu... McLaren investment (about $600M / £450M): https://europeanbusinessmagazine.com/... McLaren 2023 loss and sale: https://bmmagazine.co.uk/news/uae-buy... Lotus 2025 results (SEC filing): https://www.sec.gov/Archives/edgar/da... Lotus 550 UK job cuts: https://www.itv.com/news/anglia/2025-... UK-US car tariff deal: https://taxnews.ey.com/news/2025-1025... China luxury car tax change: https://kpmg.com/us/en/taxnewsflash/n... This video is for entertainment and general information, not financial or buying advice. #supercars #carnews #luxurycars