Edsel — Ford's $350 Million Disaster

#classiccars#vintagecars#automotivehistory#BritishClassicCars#ClassicCarHistory #britishcars#1960scars Three hundred and fifty million dollars. That is what the Ford Motor Company lost on a single car — in nineteen fifties money. About one hundred and eighteen thousand were built. Within two years, the name on the grille became America's shorthand for failure. E-Day, September 1957: the most hyped car launch in history. November 19, 1959: Ford killed it. Twenty-six months. This is the story of how the biggest car company on earth spent a fortune, aimed at the stars — and killed its own car. CHAPTERS 0:00 — $350 Million. Ford's Biggest Disaster 0:37 — The End: November 19, 1959 1:31 — Chapter 1: E-Day, September 1957 2:47 — Chapter 2: The Name 3:30 — Chapter 3: The Car 4:36 — Chapter 4: The Numbers 5:40 — Chapter 5: The Fall 6:39 — Chapter 6: The Kill 7:40 — Aftermath: The Ghost 8:54 — Which Dead Car Next? WATCH MORE DEAD CAR ▶ Facel Vega — France's Rolls-Royce, Killed by Its Own Engine    • Facel Vega — France's Rolls-Royce, Killed ...   ▶ Tucker 48 — Why the Government Killed the Future of Cars    • Tucker 48 — Why the Government Killed the ...   ▶ DeLorean DMC-12 — The Cocaine Money Supercar the FBI Killed    • DeLorean DMC-12 — The Cocaine Money Superc...   ▶ Chrysler Turbine Car — Lent to Families, Then Crushed    • Chrysler Turbine Car — Lent to Families, T...   ▶ Simca 1100 — Chrysler Buried France's Best-Selling Car    • Simca 1100 — Chrysler Buried France's Best...   ▶ NSU Ro80 — The Wankel Engine That Killed Its Own Company    • NSU Ro80 — The Wankel Engine That Killed I...   ▶ Citroën GS Birotor — Citroën Bought Them Back and Crushed Them    • 13 Shocking Facts About the Citroën GS Bir...   ▶ Glas 1700 — 13 Shocking Facts About the Glas 1700 — BMW Bought It, Killed It, and Stole Its Factory    • 13 Shocking Facts About the Glas 1700 — BM...   ▶ Lancia Beta — 13 Shocking Facts About the Lancia Beta — Britain Bought Them Back and Crushed Them    • 13 Shocking Facts About the Lancia Beta — ...   CREDITS Images: Wikimedia Commons — Cold open: public-domain dollar scan, Ford logo (PD), 1958 Edsel by Don O'Brien (CC BY 2.0). The ending: 1960 Edsel Ranger by CZmarlin/Christopher Ziemnowicz (CC BY-SA 4.0), Anchorage Times statehood edition by Walter Fisher (PD), 1960 Edsel Ranger by Dwight Burdette (CC BY 3.0). E-Day hype: Mike Persia Chevrolet dealership by Boston Public Library (PD), 1950 Allentown dealer ad (PD), Armco Operator Feb 1957 (PD). The name: Edsel Ford portrait by Frank Moore Studio (PD), Edsel/Henry Ford & William Mayo c.1927 (PD). The car: 1958 Edsel Ranger by sv1ambo (CC BY 2.0), 1958 Edsel grille by Redsimon (CC BY 2.5), Teletouch shifter by Greg Gjerdingen (CC BY 2.0), 1958 Edsel Pacer interior by dave_7 (CC BY 2.0). The numbers: 1958 Mercury Park Lane by Rahil Rupawala (CC BY 2.0), 1958 Mercury Park Lane Convertible by MrWalkr (CC BY-SA 4.0); sales bar chart built for this video. The fall: Garage Fisette 1955–56 (CC BY-SA 3.0), Edsel Citation by Neil (CC BY 2.0). The kill: Ford River Rouge plant by Joe Clark (PD), 1960 Edsel Ranger by CZmarlin (CC BY-SA 4.0), Straits Times May 1959 front page (PD). Aftermath: 1961 Mercury Comet by Greg Gjerdingen (CC BY 2.0), 1959 Edsel Corsair Convertible by Greg Gjerdingen (CC BY 2.0), auction by Sven Ruediger (CC BY 3.0). Closing: 1958 Edsel Ranger rear and 1959 Edsel rear by dave_7 (CC BY 2.0). Thumbnail car photo: Ford Edsel by Supermac1961 (CC BY 2.0). Music: "Meditation Impromptu 03" by Kevin MacLeod (incompetech.com) — CC BY 4.0 Motion footage (intro, upscaled from SD archival sources): "EDSEL - WEST TO THE TETONS", "EDSEL - WHAT A VACATION", "THE EDSEL STORY (1957)" — Edsel division promotional films, CC-BY 3.0 via Internet Archive; 1958 Ford Edsel promotional TV commercial via Internet Archive. Narration: AI voiceover. No sound effects. New video every day at 11:30 PM (Pakistan time). Subscribe for the next dead car. More classic car stories, forgotten cars and the most beautiful American cars ever built — new video every day at 11:30 PM (Pakistan time).