Google AI Overviews Are Changing Dental SEO: Do This Now

More and more dental searches on Google are answered by an AI Overview before a patient ever sees a website. Patrick Hounsell, Co-CEO of SERP Dental, explains how Google AI Overviews, ChatGPT and agentic booking are changing dental SEO, and what practices should do now. Book a free Strategy Session (AI visibility + SEO audit and a 6-month gameplan): https://go.serpdental.com/schedule-strateg... SERP Dental, A Division of AscendPoint Agency: https://serpdental.com/?utm_source=youtube... Patrick shows how Google splits dental searches into informational queries (answered by AI Overviews) and transactional queries (ads, Maps and organic listings), why paid and Maps costs keep rising, and how SEO and AEO work together like a Venn diagram. He gives a reality check that AI alone will not fill your schedule, explains how call tracking matched to your practice management system ties every keyword to revenue, and shares five low cost actions for this week. What you'll learn: How Google AI Overviews change what patients see for dental searches Why ads and Maps are getting more competitive SEO vs AEO, and the work that helps both Why AI alone is not enough and what a full patient engine looks like How call tracking matched to your PMS links marketing to revenue Five actions: original research, press releases, Q&A content and FAQ tables, forums, llms.txt Chapters 0:00 Welcome and what you will learn 3:44 New patients arriving through ChatGPT 4:57 How patients find a dentist today 6:30 Google informational searches and AI Overviews 8:20 Transactional searches: ads, Maps and rising costs 10:35 Agentic marketing: AI books the appointment 15:39 SEO vs AEO: walled garden vs open system 18:41 AEO signals: reviews, structured data, PR, Reddit 21:29 Measuring AI visibility: presence, position, impact 23:04 Reality check: AI alone is not enough 25:54 Revenue attribution: track every keyword to dollars 28:34 Five things: publish original research 30:41 Add questions and answers, even tables, to your pages 33:10 Add an llms.txt file for AI bots 34:20 Write a marketing plan 38:46 Q&A: one action to take today 40:06 Q&A: connecting call tracking to your PMS 42:16 Q&A: SEO and AEO as a Venn diagram About SERP Dental SERP Dental, A Division of AscendPoint Agency, is a dental marketing agency that helps practices get found on Google, Google Maps and AI search (ChatGPT, Gemini, Claude, Perplexity) and connects every marketing dollar to booked patients. Patrick Hounsell is Co-CEO of SERP Dental and has spent 25 years in marketing. Book a free Strategy Session: https://go.serpdental.com/schedule-strateg... Website: https://serpdental.com/?utm_source=youtube... SERP Dental | A Division of AscendPoint Agency #DentalSEO #AIOverviews #DentalMarketing