AEO for Dentists: 5 Easy Wins To Show Up in AI Search

What is AEO, and how does a dental practice show up when patients ask ChatGPT, Gemini or Google's AI Overviews for a dentist? Patrick Hounsell, Co-CEO of SERP Dental, breaks down answer engine optimization for dentists and five actions ranked from easiest to hardest. Book a free Strategy Session (AI visibility + SEO audit and a 6-month gameplan): https://go.serpdental.com/schedule-strateg... SERP Dental, A Division of AscendPoint Agency: https://serpdental.com/?utm_source=youtube... This lunch-and-learn covers where new dental patients come from today, why SEO is Google's walled garden while AEO is an open system built on mentions, citations and recommendations, and how SERP Dental measures AI visibility by scoring presence, position and impact across real patient prompts. The Q&A covers where to start, whether Google Ads are still worth it, and whether dentists should keep investing in SEO. What you'll learn: What answer engine optimization (AEO) is and how it differs from SEO How AI visibility is measured: presence, position and impact Win 1: publish original research and stats Win 2: issue a low cost press release Win 3: rewrite existing pages as questions and answers Wins 4 and 5: answer questions on Reddit and local forums, and make your site AI friendly with llms.txt and robots.txt Chapters 0:00 Welcome and what this session covers 4:32 Where new dental patients come from today 5:42 The shift from transactional to informational search 8:13 AI as a new patient discovery channel 9:14 The agentic future: your agent books the dentist 13:09 SEO vs AEO: walled garden vs open system 15:18 What AI trusts: reviews, PR, original data 16:24 Measuring AI visibility: presence, position, impact 19:14 Measure first: which half of your ad spend works 20:37 Win 1: publish original research and stats 22:08 Win 2: launch a press release 22:44 Win 3: rewrite existing pages as questions 24:37 Win 4: answer questions on Reddit and local forums 25:39 Win 5: make your site AI friendly (llms.txt, robots.txt) 28:00 What a strategy session covers 31:15 Q&A: where should I start 32:24 Q&A: are Google Ads still worth it 34:23 Q&A: should dentists stop investing in SEO About SERP Dental SERP Dental, A Division of AscendPoint Agency, is a dental marketing agency that helps practices get found on Google, Google Maps and AI search (ChatGPT, Gemini, Claude, Perplexity) and connects every marketing dollar to booked patients. Patrick Hounsell is Co-CEO of SERP Dental and has spent 25 years in marketing. Book a free Strategy Session: https://go.serpdental.com/schedule-strateg... Website: https://serpdental.com/?utm_source=youtube... SERP Dental | A Division of AscendPoint Agency #AEO #DentalMarketing #AIForDentists