Should You Raise Your Prices in January? Decide Now.

If you’re thinking about putting your prices up in January, now is the time to decide — not the week before Christmas when you’re exhausted and rushing. In this episode, Katie breaks down how to make a price increase decision based on your numbers (not emotion), what to review before you change anything, and how to communicate it clearly and confidently to patients and your team. Katie also shares a real behind-the-scenes moment from her clinic that highlights a key leadership distinction: being informed isn’t the same as being needed — and why building a business that runs without you is part of the bigger picture. Not sure if a January price rise is right for your clinic? Apply for Katie's Plan - Katie personally reviews your clinic and gives you your next three moves. Free, two slots a week: : https://thrive-businesscoaching.com/k... Chapters 0:00 Sponsor: MBST UK 0:00 Sponsor: Jane 1:00 Should you raise your prices in January? Why you need to decide now 2:00 Behind the scenes: a tough week at home + the clinic still running 7:00 Being informed vs being needed (the real test of leadership) 9:00 Why most clinic owners leave pricing too late 10:00 When did you last raise prices — and why that amount? 11:00 Revenue vs profit vs cash in the bank (and why it matters for pricing) 12:00 The maths: what a £5 increase can really do over a year 13:00 What to review before you change prices (profitability, costs, demand, value, plans) 14:00 “If you opened today, would you choose your current prices?” 14:30 Compassion and commercial success can coexist 15:00 How to communicate a price increase without over-explaining or apologising 16:00 Three things to do before November Sponsors - Jane & MBST Jane - Practice management software that makes it simple to book, chart, schedule, bill, and get paid. One simple system for clinics of every type and size. Get started at jane.app MBST is non-invasive cell regeneration technology, trusted since 1998, backed by peer-reviewed research. Deliver lasting results and give your clinic the edge. Enquire via the website https://mbst.health #clinicowners #clinicbusiness #clinicmarketing #privatepractice #physiotherapybusiness #practiceowner #clinicleadership #businessgrowth #capacityplanning #marketingstrategy