Why Your Business Pitch Is Confusing the Room | SPARKED Ep. 1

You know what your business does. But how quickly can a room full of potential customers understand it? In the first episode of SPARKED, Rhett Butler sits down with entrepreneur Don Whitaker and attorney Matthew Gilbert, Esq., after Spark PGC 1 Million Cups to unpack a challenge many founders face: telling a clear business story. Don presented his geofencing business, which helps retailers deliver location-based coupons and sales offers to customers during and after store visits. But the audience didn’t fully understand the business until late in his presentation. Together, we explore how Don could have brought that clarity to the opening. Matthew, a regular Spark PGC attendee, shares his observations, while Rhett breaks down how to capture the room earlier and connect the technology to a customer need. In this conversation: • Why the order of your story matters. • How to explain your business in language people understand. • How to lead with the problem and make the value clear. • What audience confusion can teach you about your message. SPARKED is a reaction and reflection show following Wednesday morning sessions of Spark PGC 1 Million Cups. Hosted by Rhett Butler, it turns conversations in the room into practical lessons for founders, creators and business owners. What would you say first to explain Don’s business? Share your opening line in the comments. Subscribe to The Washed Strategist for more SPARKED conversations. #SPARKED #BusinessStorytelling #Entrepreneurship