Why This Brand’s Email Marketing is Failing (and How I'd Fix It)

In this video, I break down how Zesty Paws (a pet supplement brand) could transform their email marketing strategy and unlock 25–40% of their revenue using Klaviyo. We’ll cover: ✅ Why they’re leaving serious money on the table with no popups ✅ How to capture 6,000+ new email leads every month ✅ The true cost difference between paid ads vs. email marketing ✅ The exact email flows every DTC brand must have (welcome flow, abandonment, post-purchase, win-back, sunset) ✅ A full before-and-after redesign of their email campaigns for higher conversions ✅ Campaign frequency & strategy (without burning your list) ✅ How non-discounted campaigns + proper design drive long-term growth If you run an ecommerce store on Shopify (or any DTC brand), this audit will show you how to: Boost sales with Klaviyo email automation Build profitable email flows that nurture & convert Save thousands on ads by leveraging your email list Create conversion-optimized email designs that actually sell 👉 Whether you’re in pet products, supplements, or any ecommerce niche, these strategies will help you increase revenue, improve customer retention, and scale sustainably.