The Fascinating Story of Epson: The $10 Billion Printing Empire That Outsmarted HP

Subscribe to the channel!    / @fatalboard   Affiliate Disclosure: Some of the links below are affiliate links. If you purchase through them, you support the channel at no additional cost to you. Resources & Links Epson EcoTank ET-2400 Wireless Color All-in-One Supertank Printer Amazon US: https://www.amazon.com/dp/B0BM9BFLMX?... Epson EcoTank ET-2803 Wireless Color All-in-One Supertank Printer Amazon US: https://www.amazon.com/dp/B0BHXNP6B1?... Epson EcoTank ET-4800 Wireless Color All-in-One Supertank Printer Amazon US: https://www.amazon.com/dp/B09P45LR5T?... Epson EcoTank ET-3850 Wireless Color All-in-One Supertank Printer Amazon US: https://www.amazon.com/dp/B096N7TXR1?... Epson 502 EcoTank Ink Ultra-High Capacity Bottle, Black Amazon US: https://www.amazon.com/dp/B074RFMST8?... Epson 522 EcoTank Ink Bottle Black and Color Combo Pack Amazon US: https://www.amazon.com/dp/B0B4VP5CQ4?... Epson Premium Photo Paper Glossy, 8.5 x 11 Inches, 25 Sheets Amazon US: https://www.amazon.com/dp/B001441YG0?... Epson Expression Photo HD XP-15000 Wide-Format Inkjet Printer Amazon US: https://www.amazon.com/dp/B076PLTQQT?... Epson Perfection V39 II Flatbed Photo Scanner Amazon US: https://www.amazon.com/dp/B0C35V1CLK?... Epson Perfection V19 II Flatbed Photo Scanner Amazon US: https://www.amazon.com/dp/B0C364K1SC?... Epson FastFoto FF-680W High-Speed Photo and Document Scanner Amazon US: https://www.amazon.com/dp/B07DLX26BB?... Epson LX-350 Dot Matrix Printer, 9 Pins, Narrow Carriage Amazon US: https://www.amazon.com/dp/B00HZ5MPKG?... Epson LX-350 Black Fabric Ribbon, S015631 Amazon US: https://www.amazon.com/dp/B00E7LWFE2?... Epson LQ-590II 24-Pin Dot Matrix Printer Amazon US: https://www.amazon.com/dp/B07D5DQFX2?... Epson TM-T20III Thermal POS Receipt Printer Amazon US: https://www.amazon.com/dp/B086FWJFPT?... KDM Green Bar Dot Matrix Computer Paper, 9.5 x 11 Inches, Continuous Feed Amazon US: https://www.amazon.com/dp/B08MQ514ZK?... Epson Home Cinema 2350 4K PRO-UHD 3LCD Projector Amazon US: https://www.amazon.com/dp/B0BDR8THMJ?... Epson MX-80 Dot Matrix Printer eBay (Best Deals): https://www.ebay.com/sch/i.html?_nkw=... In two thousand ten, a Japanese company that started life cutting watch gears in a converted miso warehouse released a printer with its ink tanks bolted to the outside, filled from bottles, in Indonesia. Five years later it brought the idea to America and called it EcoTank, and the most profitable consumer business in the history of electronics began to come apart. Sources Epson, EP-101 milestone product record, Seiko Epson Corporation: https://corporate.epson/en/about/hist... Epson, "Epson Reinforces Commitment to Heat-Free Inkjet Technology and Invests Billions in Developing Sustainable Technologies," November 17, 2022: https://corporate.epson/en/news/2022/... HP Inc., "HP Inc. Reports Fiscal 2025 Full Year and Fourth Quarter Results": https://www.hp.com/us-en/newsroom/pre... NPR, "Epson Printer Promises Freedom From Overpriced Ink Cartridges," August 17, 2015: https://www.npr.org/2015/08/17/432542... Smithsonian National Museum of American History, Epson EP-101 Printer, object record: https://americanhistory.si.edu/collec... Japan Society of Mechanical Engineers, Mechanical Engineering Heritage No. 131, Miniature Digital Printer for Electronic Calculator, EP-101 Seiko Epson Corporation, corporate history timeline and annual financial results for fiscal year two thousand twenty four Epson America, company history and United States product milestones Contemporary Epson MX-80 reviews and sales records, including assessments by Frank J. Derfler and Stan Veit ESC/P and ESC/POS printer command language technical documentation, Epson You can contact me at: thefatalboard@proton.me This channel is made by an enthusiast who loves business and technology history — nothing more. All videos are for educational and entertainment purposes only and reflect my personal views and interpretations. I research each story carefully using publicly available sources, but errors or omissions can happen. Nothing here is professional, financial, or legal advice, and this channel is not affiliated with, endorsed by, or sponsored by any company mentioned.