Keeping a Child’s Heart: Marina Willer of Pentagram on Creativity Without Fear, Filters, or Formulas

What does it take to stay truly creative in an AI-driven world? In this episode of ‘Creative women, leading change’, hosts Mirjana Arlaud and Shea Karssing sit down with Marina Willer, Pentagram partner, filmmaker, and globally renowned designer. Marina shares how creativity isn’t about tools or trends, but about mindset. From staying “childlike” and curious to embracing imperfection and experimentation, she reveals how meaningful work comes from human insight, not imitation. She also reflects on creative courage, the impact of motherhood, and why slowing down and observing the world around you is more important than ever. 💡 WHAT YOU’LL LEARN Why originality matters more than ever in the age of AI How to cultivate a creative mindset rooted in presence and curiosity Why “keeping a child’s heart” leads to more authentic work How to overcome fear and take creative risks Where true inspiration actually comes from (hint: it’s not online) 🌱 RESOURCES & ACTIONS Follow Marina on LinkedIn (  / marinawiller  ) and Instagram (@marina_willer) Read The Creative Act: A Way of Being by Rick Rubin: https://www.amazon.com/Creative-Act-W... Reflect → Where are you consuming instead of creating? Try → Make something with your hands this week Observe → What inspiration exists in your everyday environment that you’ve been overlooking? If this episode inspired you, please like, subscribe, and share it! #CreativeWomenLeadingChange #MarinaWiller #CreativeProcess #DesignThinking #HumanCreativity #AIandCreativity #WomenInDesign #CreativeLeadership #FutureByDesign #Inspiration