Your Fundraising Emails Are Too Polite to Make Money

Here’s a sentence I could pull from almost any year-end appeal this fall: “Your support ensures we can continue serving more families.” Nothing wrong with it, but nobody will remember it, either. Over coffee, you tell me the real stakes: the grant that got pulled in July, the funder who said this is the last year. None of it makes it into your emails. In this episode, I explain why polite fundraising emails cost you twice and where that “keep it professional” instinct really comes from. I also share what my first baby taught me about following everyone else’s “best practices.” Plus: the client email that dropped me straight into a memory of my own kids, from a cause I have no personal connection to. If your appeal is written to get approved instead of written to get felt, this one is for you. 00:00 The Year-End Sentence Nobody Will Remember 01:32 What You Tell Me Over Coffee 03:59 What Polite Looks Like in the Wild 07:05 Where Polite Comes From 09:39 Year-End Appeal Teardowns 10:23 What Parenting Taught Me About “Best Practices” 13:21 What Does Your Bravest Self Say? 16:00 The Email That Dropped Me Into a Memory 21:25 What Polite Is Costing You 22:09 The “Yeah, Buts” 23:14 Put the Wins In, Too 24:33 We Don’t Have a Generosity Crisis 25:56 Get Your Appeal Rebuilt For a full list of links and resources mentioned in this episode, click here (https://www.splendidatl.com/podcast/y...) Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here (https://christinaedwards.krtra.com/t/.... Resources: • $10K in 10 Days: The SPRINT Method™ - for 5 Figure Fundraisers [details here (https://www.splendidcourses.com/sprint)] • Easy Emails For Impact™ - Turn Your Inbox into an Income Stream [details here (https://www.splendidcourses.com/easy) ] • APPLY: The Purpose & Profit Group Coaching Program [details here (https://christinaedwards.krtra.com/t/...) ] • Get Your Year-End Appeal Rebuilt To Raise More - sign up until Nov 30, 2026 [details here (http://splendidcourses.com/teardown) ] #NonprofitFundraising #EmailFundraising #FundraisingEmails #YearEndGiving #YearEndFundraising #FundraisingStrategy #NonprofitStorytelling #NonprofitMarketing #PurposeAndProfitClub #NonprofitLeadership #NonprofitGrowth #NonprofitPodcast #DonorEngagement #EasyEmailsForImpact