Monthly Giving Is the Wrong Year-End Strategy

Last week, I told you to ignore one piece of year-end advice: making monthly giving your year-end strategy. This episode is the why. I love monthly giving; our clients have built programs with 100, 200, even 400 active monthly donors. But making it the centerpiece of your November and December campaign is the wrong move for most nonprofits. In this episode, I do the math on what that choice can cost you. I share the question a client brought to coaching after a road trip deep dive into monthly giving. I also walk through the latest data from Bloomerang, M+R, and Fundraise Up on what donors actually do in December. Plus, I answer the “yeah, but” I hear from boards, EDs, and CFOs, and explain when monthly giving should be your big ask. 00:00 Why I Told You to Ignore This Advice 00:42 I Love Monthly Giving. Here’s the Catch. 03:30 The Road Trip, the Swag and the Big Question 05:51 Run It Through Your Revenue Plan First 09:39 Why December Is Your Super Bowl 11:06 Let’s Do the Math 15:21 Why Monthly Won’t Fix a Broken Engine 19:56 Priming: Are Your Donors Ready? 21:57 What Millions of Transactions Show About December 22:05 The “Yeah, Buts” 283:44 What to Tell Your Board 24:35 When Monthly Giving Should Be Your Big Ask 26:45 What the Wrong Decision Can Cost 27:02 How We Build This Inside The Club For a full list of links and resources mentioned in this episode, click here (https://www.splendidatl.com/podcast/m...) Bloomerang is the complete donor, volunteer, and fundraising management solution that helps thousands of nonprofits deliver a better giving experience and create sustainable, thriving organizations. Combining robust, easy-to-use technology with people-powered support and training, Bloomerang empowers nonprofits to work efficiently, improve supporter relationships, and grow their donor and volunteer bases. Learn more here (https://christinaedwards.krtra.com/t/.... Resources: • $10K in 10 Days: The SPRINT Method™ - for 5 Figure Fundraisers [details here (https://www.splendidcourses.com/sprint)] • Easy Emails For Impact™ - Turn Your Inbox into an Income Stream [details here (https://www.splendidcourses.com/easy) ] • APPLY: The Purpose & Profit Group Coaching Program [details here (https://christinaedwards.krtra.com/t/...) ] #NonprofitFundraising #MonthlyGiving #RecurringGiving #YearEndGiving #YearEndFundraising #FundraisingStrategy #PurposeAndProfitClub #NonprofitLeadership #NonprofitGrowth #GivingTuesday #DonorRetention #NonprofitPodcast #SPRINTMethod #NonprofitFinance