Your Website Isn’t Giving Clients a Reason to Choose You

If I removed your name and logo from your website, would someone still know it was yours? In this video, I’m using three photographer websites as examples—but this is a problem I see across all kinds of service-based businesses. We learn to say the things our clients want to hear. We use the words everyone in our industry uses. And even when the website looks beautiful and the copy sounds good, potential clients are left wondering: Why should I choose you? ✨ *Want help making your website work harder for your business? Grab my free Website Planner:* dearkatebrandstrategy.com/planner I’m digging into three real photographer websites to show you how I look for what actually makes a business different—without inventing a gimmick, forcing a niche, or trying to come up with a clever “unique selling proposition.” We’ll look at three different places your differentiation might already be hiding: your personal perspective, your story, and your experience—and how to bring more of that into your website messaging. Because you probably don’t need to become more unique. You need to stop burying what’s already different about you. Whether you’re a photographer, designer, coach, copywriter, or another service-based business owner, the question is the same: If we covered up your name and logo, would we still have some idea whose website we were reading? 🌲 *Want help figuring out what makes YOUR business worth choosing?* Meet Scout, your AI brand strategist. Scout helps you uncover what makes your business different, clarify your positioning and brand voice, and find the words to communicate it to the people you most want to work with. Learn more about Scout: dearkatebrandstrategy.com/scout P.S. Scout is included inside Brand Base Camp, my signature brand strategy and website program for service-based business owners.