Most Website Redesigns Start in the Wrong Place

Most website redesigns start with the homepage, the copy, or the design. But before you change any of that, you need to figure out what your website actually needs to do. In this real-world website breakdown, I’m showing you how I’d approach rebuilding a small business website from the ground up — starting with strategy. We’ll look at how to clarify the big idea behind your business, organize multiple offers so they’re easier to understand, simplify your navigation, and create a customer journey that works no matter which page someone lands on first. You’ll learn: → Why I wouldn’t start this redesign with the homepage → How to organize your website around the way your clients actually make decisions → How to make multiple services easier to understand and choose between → What your navigation really needs to do → How your messaging, offers, SEO, and website structure work together → What to figure out BEFORE you start rewriting copy or changing your design Because a strategic website isn’t just a collection of pages. It’s a system that helps the right people find you, understand why you’re the right fit, and know exactly what to do next. ✨ Want help building a website that works like that? Learn more about Brand Base Camp here: dearkatebrandstrategy.com/brand-base-camp