Nokia Sold 126 Million of These. Here's How It Worked, and Why Nokia Fell

Explore more from the Simplex network: 🚀 Curious about space, black holes, planets, and the universe? Check out Simplex Space:    / @simplexspace10   😴 Looking for long, relaxing videos that are perfect for winding down or falling asleep? Check out Simplex Night Sky:    / @simplexnightsky   For fourteen years, Nokia sold more mobile phones than anyone on Earth - at its peak, four of every ten. The 3310 sold 126 million, and the internet later turned it into a joke: the indestructible Nokia. Then, in 2013, Nokia agreed to sell its entire phone business to Microsoft. This film takes the phone apart: why its battery could last for days, how T9 guessed the word you meant from just eight keys (4663: good, home or gone?), and why Snake was enough to turn a phone into something people played with. Then the week in February 2011 that decided Nokia's future - read two ways - and the twist inside the killer: the touchscreen won with the same trick T9 taught us. Sources Wikipedia - Nokia 3310 (announced 1 September 2000; 126 million sold; 84 x 48 screen; 133 g; Xpress-On covers; Snake II; the "indestructible" joke; the 2017 remake at EUR 49): https://en.wikipedia.org/wiki/Nokia_3310 Nokia almanac, Microsoft Devices Blog - Nokia 3310 (T9 predictive text; Snake II, Bantumi, Pairs II, Space Impact): https://blogs.windows.com/devices/alm... Mobile-review.com - Nokia 3310 specifications (900 mAh NiMH; standby 55-260 hours): https://mobile-review.com/phonemodels... Wikipedia - Nokia (1865 pulp mill; the 1967 merger; Ollila; the first GSM call, 1 July 1991; overtaking Motorola, October 1998; 40.4% in Q4 2007; the Microsoft partnership, 11 February 2011; Alcatel-Lucent and Bell Labs, 2016; third-largest telecoms equipment maker): https://en.wikipedia.org/wiki/Nokia Wikipedia - Nokia tune (Gran Vals, Francisco Tarrega, 1902; first on a Nokia in 1994; 1.8 billion times a day in 2009): https://en.wikipedia.org/wiki/Nokia_tune Wikipedia - Discontinuous reception (how a phone sleeps between pages): https://en.wikipedia.org/wiki/Discont... Wikipedia - T9 (predictive text) (one key press per letter; a dictionary ordered by frequency; AOL sold Tegic to Nuance in 2007): https://en.wikipedia.org/wiki/T9_(pre...) Wikipedia - Snake (video game genre) (Snake on the Nokia 6110, 1998): https://en.wikipedia.org/wiki/Snake_(...) Wikipedia - Nokia 1100 (250 million sold; the best-selling phone at the time): https://en.wikipedia.org/wiki/Nokia_1100 Wikipedia - HTC Dream (the first Android phone, on sale in the US 20 October 2008): https://en.wikipedia.org/wiki/HTC_Dream Wikipedia - Symbian (Nokia's smartphone system; the most popular until the end of 2010; developers leaving in 2011): https://en.wikipedia.org/wiki/Symbian Engadget, 8 February 2011 - Nokia CEO Stephen Elop's "burning platform" memo (full text): https://www.engadget.com/2011/02/08/n... TechCrunch, 7 February 2011 - The "standing on a burning platform" memo (Elop, the first non-Finnish CEO, from Microsoft): https://techcrunch.com/2011/02/07/nok... Biztech Magazine, 12 November 2013 - Windows Phone strengthens its hold on third place (IDC market share): https://biztechmagazine.com/article/2... PhoneArena - Windows Phone gained market share around the world in 2013 (Nokia's share of Windows Phone sales): https://www.phonearena.com/news/Windo... Strategy Analytics via Business Wire, 26 April 2012 - Samsung overtakes Nokia to become the world's largest handset vendor in Q1 2012: https://www.businesswire.com/news/hom... Bloomberg, 27 April 2012 - Samsung ends Nokia's 14-year run as biggest handset maker: https://www.bloomberg.com/news/articl... If you had one, tell us the colour of your cover, your best Snake score, and what you dropped it on. If you worked at Nokia, tell us what we got wrong - this archive is written in the comments. Simplex Machines takes apart the machines that built the world you grew up in, and finds out why they stopped. New film every Tuesday and Friday. Also from Simplex: Simplex Academy (every subject from zero) and Simplex Space (the universe in 4K).